How to Future-Proof Your SEO Strategy with Relevance Engineering

Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google's AI Mode for increased brand visibility.

What Has Changed in SEO? | Whiteboard Friday Revisited With Cyrus Shepard

What's changed between 2021 and 2025? Is everything different? Think again! In this new series, Jo Cameron and Cyrus Shepard discuss his popular Whiteboard Friday episode to find out what tactics are still relevant and what the future holds.

What I Learned From Analyzing Google’s AI Mode Patent

Google's stateful chat patent reveals how AI Mode is disrupting traditional SEO. Explore key takeaways and practical strategies to adjust your content strategy.

How To Drive More Conversions With Fewer Clicks [MozCon 2025 Speaker Series]

Are rankings and traffic still your main SEO goals in 2025? Learn how to build a conversion-first strategy that boosts revenue—even when clicks are down.

London Calling: 15 Activities to Bookend Your Trip to MozCon

MozCon 2025 in London is coming up fast! Are you ready to join us? Meghan has put together a list of fun activities to do with your team or on your own before and after the conference.

5 AI-Powered Workflows Every SEO Should Be Using Today

It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.

How to Create an SEO Forecast [Free Template Included] — Whiteboard Friday

Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. Tom Mansell talks about quantifying predicted SEO value, closing performance gaps, and calculating ROI. 

How To Build AI Tools To Automate Your SEO Workflows [MozCon 2025 Speaker Series]

Are you stuck doing repetitive SEO tasks manually? Learn how to automate workflows and build no-code AI tools to scale smarter—no coding skills needed.

Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]

Is your messy brand killing your search visibility? Learn how to align brand and SEO to boost visibility and future-proof your search strategy.

How to Communicate Site Migration to Clients — Whiteboard Friday

Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge the communication gap, accurately identify when a migration is happening, and ensure a smoother transition for everyone.

18 Real-Life Analogies to Explain SEO to Anyone

Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand and teach.

How To Launch, Grow, and Scale a Community That Supports Your Brand [MozCon 2025 Speaker Series]

Are you launching a community but struggling to gain traction? Learn a proven framework to build trust, drive engagement, and scale brand-aligned communities.

The Accessibility Advantage — Whiteboard Friday

Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.

Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]

Struggling to prove content’s revenue impact? Learn a practical audit framework to trim waste, forecast ROI, and show content’s true business value.

How to Prepare for an SEO Conference, Including MozCon

Looking to make the most out of attending your SEO conference experience? Discover how the right preparation can boost your team's strength, energy, and enthusiasm during and after events like MozCon. Whether you're a seasoned attendee or a first-timer, our guide will ensure you maximize the rewards and make the most of this fast-paced environment. Let's dive in and make your conference experience truly unforgettable.

Should We Stop Creating Informational Content?

Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact.

Re-Designing Your SEO Career — Whiteboard Friday

SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Remember—you're not starting from scratch, you're redesigning with purpose!

How To Create an Integrated Strategy That Increases Brand Mentions and Visibility [Mozcon 2025 Speaker Series]

Is your SEO strategy falling flat in an AI-driven search world? Learn how integrated campaigns can boost brand mentions and visibility across every key channel.

Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]

Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact

GA4 Custom Event Tracking for SaaS Without the Headache

Want to go beyond pageviews in GA4? Learn how to use custom event tracking to understand user journeys in SaaS and turn insights into growth.

Brand Entity SEO – Whiteboard Friday

Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph. Jes Scholz's Whiteboard Friday guides you through three essential steps: crafting a clear brand identity, implementing proper schema markup, and building meaningful connections that boost your visibility across Google's ecosystem.

Say Hello to Your MozCon 2025 Speaker Lineup (So Far!)

When Should You Do SEO? — Whiteboard Friday

Is SEO the right move for your business right now? This week's Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO should you focus on? Get practical insights on essential elements like web presence and runway, plus considerations for brand building and content creation.

SEO Topic Clusters: Complete Guide, Examples & Free Templates

Struggling to organize your content for better SEO performance? Learn how topic clusters boost rankings, authority, and conversions—plus grab free templates to start now.

Actionable AI — Whiteboard Friday

In this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed to make that happen.

What Is Generative Engine Optimization [Tips & Workflows To Do It]

Description: Struggling to reach users on generative search platforms? Learn how Generative Engine Optimization (GEO) helps you capture and convert high intent traffic.

Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday

Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page structure and how to bridge the gap between product and SEO.

Moz’s Brand Authority: Multi-Market, More Features, More Data!

Moz's Brand Authority now delivers data across US, UK, Canada, and Australia, with expanded data on 2M brands and new integration in SERP Analysis and Keyword Gap tools. Discover how these improvements help you better understand your brand's global presence in an increasingly AI-driven search landscape.

How to Be an Effective SEO Mentor — Whiteboard Friday

When you're set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracle’s in-depth framework presented in this week’s Whiteboard Friday covers considerations like building trust, setting boundaries, and the qualities that make a great mentor.

MozCon Early Bird Tickets Are Live: Only 200 Available!

Ever felt priced out of MozCon or too far to attend? Early Bird tickets are live for new London and NYC events—grab yours now and learn SEO that actually works.

How to Repurpose Your Content With AI — Whiteboard Friday

Have you ever found the idea of repurposing content overwhelming? Maybe you just don’t know where to start when it comes to reaching new audiences with your existing content. In this episode of Whiteboard Friday, Caitlin walks us through how AI can help get you over that creative block and get started.

How to Close the Gap Between SEO Recommendation and Execution

Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.

Optimizing for AI Overviews — Whiteboard Friday

In this Whiteboard Friday, Garrett discusses AI Overviews and how to optimize your SEO strategy for this new super-charged AI-powered search ranking snippet.

How To Find A Competitor's Keywords — Next Level

Discover how to find your competitor’s top-ranking keywords using Moz Pro and boost your SEO strategy with a strategic analysis of the search landscape.

How I Grew SEOFOMO Into an Email Marketing Empire — Whiteboard Friday

The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to give you 7 tips to replicate her success. Join Aleyda Solis as she talks through what worked and what didn’t when launching her extremely successful set of email newsletters.

I’ve Had It! We Need to Stop the Fearmongering and “SEO Is Dead” Narrative

Is SEO really dead or are fearmongers twisting data to fit their narrative? Chima Mmeje debunks myths and reveals what actually works to dominate search in 2025

How Do You Explain the Value of SEO? — Whiteboard Friday

Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders in this episode of Whiteboard Friday. Join Bethan as they talk about how to align SEO metrics with business goals and navigate tough ROI conversations with confidence.

How I Turned My Side Hustle Into A $1 Million SEO Freelance Consultancy

Description: Laid off with no safety net, I turned my SEO side hustle into a $1M+ freelance business. Learn how to find clients, set rates, and scale your SEO consultancy.

3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) — Whiteboard Friday

Discover three hidden technical SEO issues silently sabotaging your website! SEO expert Kristina Azarenko reveals how improper buttons, background images, and lazy loading prevent Google from crawling your content, plus actionable fixes to boost your site's visibility.

12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers

Struggling to keep up with SEO in 2025? AI, UGC, and Google updates are shaking things up. Get expert insights from top SEOs to stay ahead of the curve!

Content Churn in Google Doubled Over Five Years

We know that Google changes constantly, but what about the internet itself? Dr. Pete's analysis shows that from the end of 2019 to the end of 2024, content churn has more than doubled. What does this mean in the context of content marketing?

SEO-Driven Content Architecture — Whiteboard Friday

Does all of your content come together in a structure that allows it to be scaled? Learn how to accumulate organic traffic, clicks, keyword rankings, and drive conversions by creating SEO-driven content architecture.

How To Use AI To Scale Content Marketing With a Lean Team

Description: Scaling content marketing with AI seems ideal until generic AI drafts fall short. Learn how to streamline content execution without sacrificing quality.

How To Use LLMs for Competitive Research and Gap Analysis

Is your content strategy falling flat? Learn how to use AI for competitive research and gap analysis to uncover audience insights, identify missed opportunities, and win more traffic

8 Free AI Writing Tools To Speed Up Your Content Creation Process

Struggling to create quality content fast? Discover 8 free AI writing tools that streamline your workflow, boost creativity, and drive better results.

What is Index Bloat? — Whiteboard Friday

Deep dive into index bloat - a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup. This Whiteboard Friday video helps you assess your site's index health and implement effective remediation steps, from content consolidation to proper URL handling.

11 Years of Google Warming: Is Search Heating Up?

If your job has anything to do with search, you might feel like Google changes every day. Don’t worry, it’s just your imagination — in reality, it’s more like 13 changes every day. We can’t chase every change, but the past 11 years can tell us a lot about where Google is headed.

Mining for Content Ideas: Discover, Optimize, and Rank With Moz Pro — Next Level

As marketers, creating content is a critical component of our job. But sometimes it can be challenging to come up with new ideas or ways to iterate on old ones. To help, let’s dig into different ways to use the Moz tools to supplement content strategies.

The CRO Playbook Generating $8 Million in Revenue for Andy Crestodina

Learn five proven conversion rate optimization strategies to turn more visitors into leads on your money pages.

How to Pitch To Speak at MozCon 2025

Thinking of pitching for MozCon 2025? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.

How to Analyze Behavioral Data for Search — Whiteboard Friday

Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to optimize the entire search journey.

How I Use Inbound Marketing to Drive 60k Monthly Visitors (Without Paid Ads)

Struggling with expensive ads and inconsistent leads? Learn how I drive 60,000 monthly visitors using inbound marketing. No ads, just traffic and conversions

MozCon Announcement: We’re on the Road in 2025!

Join us for MozCon 2025. With a fresh look and feel, we will expand to two one-day events in New York and London. Read more for dates and what’s up next!

How to Find Profitable Keywords For Your Niche

Struggling with SEO that doesn’t drive revenue? Learn how to identify profitable keywords with high intent to boost your traffic and grow your bottom line.

How to Strengthen Your Brand's Authority — Whiteboard Friday

Discover proven strategies for strengthening your brand's authority in 9 easy steps. From product excellence (featuring Tony's Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer advocacy, and adaptable marketing approaches. Perfect for marketing leaders looking to enhance their brand's presence and authority across digital channels.

Your Fast Track to Mastering Keyword Gap Analysis

Finding the right keywords can feel like navigating a busy train station. Which direction leads to your destination? What's the most efficient route? Keyword Gap 2.0 is your express ticket to competitive insights.

12 Client Onboarding Tools To Scale Your SEO Agency

Looking for resources to scale your SEO agency? Check out this list of client onboarding tools to automate manual tasks.

How to Decide Between One Domain or Many for SEO — Whiteboard Friday

Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate them? Learn the key factors affecting this decision, including SEO impact, resource management, and audience targeting. Discover why larger websites often have greater pull for attracting links and traffic, and when maintaining separate domains might make strategic sense.

Ziff Davis's Study Reveals That LLMs Favor High DA Websites

Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features.

How To Manage Old Content on a News Website

Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority.

Create High-Impact Content Using Backward Design — Whiteboard Friday

Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a strategic approach that prioritizes measurement to achieve better marketing results.

Keyword Cannibalization: What it is and How to Fix it

Are you losing rankings due to multiple pages competing for the same keyword? Learn how to find and fix keyword cannibalization issues.

Top SEO Tips for 2025 — Whiteboard Friday

With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard Friday, she talks through her six top SEO tips for this year, which include driving brand awareness and diversifying your traffic sources.

8 Ways To Automate SEO and Content Tasks With LLMs

Tired of repetitive SEO tasks? Discover 8 powerful ways to automate your SEO and content workflows with LLMs, freeing up time to focus on strategic growth.

AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday

In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results, which industries are most affected, and what this means for your SEO strategy. Using data from STAT, we break down the differences across markets, search intent, and SERP features to help you understand if and how AI Overviews impact your vertical.

How to Integrate LLMs into Your SEO Workflow

Struggling to integrate LLMs into your SEO workflow? Learn how to harness AI’s potential while ensuring originality with effective validation systems.

Finding Striking Distance Keywords — Whiteboard Friday

Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard Friday, Jo talks about how to locate, track, and label these keyword opportunities in Moz Pro.

How to Find All Existing and Archived URLs on a Website

Need to find all current and historic URLs on a website? Discover essential tools and tips to build a complete list of URLs for migrations, audits, and recovery.

Common Analytics Assumptions — Whiteboard Friday

Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.